Did Apple really do everything wrong?
The other day I wrote about strategy and how, if you have a strategy, it will greatly increase our chances of success. (Note: you can be successful without having strategy but that only occurs because of luck.)
Then yesterday I landed on this article: How Apple Got Everything Right, By Doing Everything Wrong. Ironically I used Apple as the example in my strategy article. This article does a great deal of building upon my Apple examples. Apple went against the grain in everything they did, it didn’t have to work out (and it didn’t during the ’90s), but because of the strategy they are now one of the fastest growing computer brands, the leader in digital music sales in the US,global leader of portable audio players, and soon to be the leaders in the communications business.
