How to make recycling work

recyclebank recycling
Living in Germany for 3.5 months now has made me realize a few things. Focusing on the greener part of me, is how to make recycling work. It is a very simple solution that has yet to take on in the US. Pay people to recycle.

In Germany (and maybe this exists in the rest of Europe), you are able to bring your bottles (water bottles, beer bottles, and other plastic and glass bottles) to the grocery to get some money back. This is such an easy thing to do and is great pocket change. With the price of water being so low in the first place, you almost make back 1/2 of what you spend for the water in the first place.

I know that in certain states in the US this exists, but it really should become more prevalent. One solution that I have come across is to eliminate the consumer effort needed. RecycleBank provides you with a bin and a barcode to put on your recycling bin. Then when collected, the collectors scan the code and reward you based on the size of your bin and therefore the amount of material that is in it. This weight is converted to points and then to dollars.

In the long run it may slightly drive up the price of goods, but isn’t that a small price to pay to give people an incentive to recycle and to save our world?

60 years of freedom, but is it?

The 60 Bloggers project is co-production of Jewlicious.com and the Let My People Sing Festival. It is published daily for 60 days to celebrate Israel’s 60 birthday.

As an American Jew I honestly do not find myself thinking about Israel on a daily basis; some may, but I don’t. But living in Hamburg, Germany the past 3 months and the recent conclusion of Passover has made me think a little bit about the significance of Israel and the even greater importance of freedom.

Freedom has many different meanings and values to various people. Thankfully, living in the western world, in the 21st century “freedom” and “life” are words that hold the same connotation for our citizens. We have freedom of speech, equal rights, and protection from the government, legal systems, widespread access to education, food, shelter, and the other necessities of life. ( I recognize that not everyone has these various freedoms and luxuries but many/most people in the western world have at least some level of these.) Given all of this what does freedom really mean? Is it not the mark of the western world to take everything we have for granted and classify it under “living”, not “freedom”?

I believe that when you step back and look at the Jewish people there is no such thing as freedom or “living” without Israel. Freedom is the ability to be who you are no matter what. When you go to Israel for the first time, you realize Israel is the only place in the world where a Jew can have complete freedom and understanding. Even in religious or prominently Jewish communities in and outside of America, Jews are and will always be outsiders. Until you have the chance to take a trip or make aliyah, you may find it hard to understand what I am saying, but ask around, it is true. Religious or not, there is a way of Jewish life that differs from the secular world, and only in Israel can you live this life to the fullest. I would attempt to explain this concept more fully, however it is really something you need to experience from both sides — living or visiting Israel for an extended time as well as living outside of Israel in various communities around the world.

Living outside of Israel it is so easy to be jealous of the amazing country that so many of our family members live in and the true freedom they have achieved. We should all be thankful that Israel is around, a tiny little place that offers true freedom to all Jews for the past 60 years. I just hope that over the next 60 years Jews around the world (and all people) can experience this same freedom no matter where they are. With the happiness that comes from celebrating the 60th anniversary of Israel, it should not be forgotten that those living in Israel have been in a constant battle from the very beginning to keep this place, our place, a homeland for the Jewish people.

Did Apple really do everything wrong?

The other day I wrote about strategy and how, if you have a strategy, it will greatly increase our chances of success. (Note: you can be successful without having strategy but that only occurs because of luck.)

Then yesterday I landed on this article: How Apple Got Everything Right, By Doing Everything Wrong. Ironically I used Apple as the example in my strategy article. This article does a great deal of building upon my Apple examples. Apple went against the grain in everything they did, it didn’t have to work out (and it didn’t during the ’90s), but because of the strategy they are now one of the fastest growing computer brands, the leader in digital music sales in the US,global leader of portable audio players, and soon to be the leaders in the communications business.

Wired

Strategy equals success

I am not a Machead by any circumstance, but Apple happens to do some great things. The strategy and foresight that comes out of Steve Jobs and Co. is brilliant. Apple garners billions of PR impressions and buzz with every announcement they make (and all the rumors that surround future product announcements). While that is fantastic for them, it really doesn’t change the products themselves. From iPods to MacBooks and the AppleTV, though the buzz drives sales it does not have any effect on the products themselves. The product development begins years ahead of the announcement, all attached to a very tight, well thought out, company vision and product road map. Read more of this post