This film is rated “F” for filthly
September 17, 2007 Leave a comment
“Dirty is Life, Live a Little”
September 16, 2007 1 Comment
It has been a hell of a long time since I last wrote. There is a whole bunch I want to get down, but for now this is it…
I am currently in LA getting ready to launch my first marketing campaign for Unilever/Axe, “The World’s Dirtiest Film”. I will do a whole bunch of self promotion here and other places, but for now here are a few one-liners to wet your pallet.
- Dirty is life, live a little
- The cleaner you are, the dirtier you can get / The dirtier you are, the cleaner you can get
- So dirty you’ll beg for a shower
More to come including a TV spot, appearances on Jimmy Kimmel Live, a college tour, PR, Facebook, and our celebrity David Spade.
The importance of contracts
April 28, 2007 Leave a comment
I currently am facing three situations that are either already extremely ugly or are about to become very ugly because of the lack of a contract or misinterpretation of a contract.
That being said, for situation 1 we made every effort to get as much down on paper in emails, but now it is coming down to different determinations and expectation based on the words. Now we are almost being blackmailed into a corner by someone that really has no hands in the specific dispute (though they are involved in the project). They have been fabulous to work with thus far and we look forward to working with them in the future but things have gotten very twisted and I am no longer sure what will happen. Oh and by the way, the idea of suing people, don’t even think of it as a backup option because the cost almost always out weighs the benefit for small claims, beside the fact that it immediately terminates any relationship left (no we did not do this but we had thought about it).
The other situations tie personal relationships into business relationships. For me, I don’t get tied up or hung up when there are differences in business relationships but I have a feeling that the way things may end up it may happen — this is not my wish, and I hope it works but I just really am not sure. Not getting ahead of my self but some would say that you never mix business and pleasure. I would disagree with this statement; it is fine to mix the two if you are able to be mature enough to separate yourself. Business decisions need to be made based on what is best for the business not what is best for the friendship. If you cannot be able to do that or be able to take that then you need to step away from the deal because it will only end in failure.
I will report back when these get resolved.
How do you measure your business’s success?
April 17, 2007 Leave a comment
If you are going into business you want it to be successful. But where does the trade-off come between a successful business and being successful yourself?
I fully believe in compensating your employees to the fullest extent as well as sharing the business’s standing with them, but at what point may it actually hurt the business.
For my ventures I have always tried to be as open as I could about business standings/results. Not all employees are driven by the profitability of the company — but you would expect that. One solution has been to tie compensation to company results, but it becomes way to complicated on a short term basis (I do think year end bonuses can help). What I keep finding, time and again, is that regular payment is all that matters — especially on a business where all employees work from remote locations.
One solution: build a community no matter what it takes, even if it is virtual. By getting employees to interact with one another will bring out the team spirit. This can work even in businesses where employees never meet (we are in a world where people meet online and then get married so this isn’t a stretch). Ideas like conference calls, chat rooms, group email, contest and other can go a very long way.
But the question is, is the business successful when you achieve your goal or when the entire business hits it’s high point. I prefer the latter but that is just. Until next time, it’s time for me to motivate my employees.
